Business Economics 2e

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Author(s): Aryamala T

Product Code: vni-03

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Business Economics, 2e is a comprehensive textbook designed to build a strong foundation in economic thinking — covering everything from demand analysis and consumer behaviour to production theories and market structures. Aligned with the latest syllabi, this edition is suitable for Commerce students to excel in their studies and examinations.

Table of Contents

 

1.       Introduction to Economics

2.       Introduction to Business Economics

3.       Demand Analysis

4.       Elasticity of Demand

5.       Demand Forecasting

6.       Supply Function

7.       Theory of Consumer’s Behaviour(Utility Analysis of Demand)

8.       Indifference Curve Analysis

9.       Theory of Production

10.   Cost and Revenue

11.   Market Structure

12.   Price Policy and Pricing Methods

13.   Price Determination Under Perfect Competition

14.   Price Determination Under Monopoly

15.   Price Determination Under Imperfect

Competition

16.   National Income and Inequalities of Income

17.   Business Cycle

18.   Inflation

19.   Theory of Distribution

20.   Wages

21.   Rent

22.   Profit

23.   Interest

24.   Public Fianace

25.   International Trade

Dr. T. Aryamala is Associate Professor of Economics, (Coordinator, Shift II), Asan Memorial College of Arts and Science, Chennai. She has over 25 years of teaching experience. Her areas of specialisation include International Trade and International Economics, Managerial Economics, and Indian Economy.

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