Research Methodology for UG Students

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Author(s): Praba B, Raju T

Product Code: vn47

This book has been designed to address the requirements of undergraduate students of management. Conceptually clear, this book is an excellent introduction to the subject of Research Methods.

Cover
Title Page
Copyright Page
Contents
Preface
Chapter 1. Research – An Overview
- What is Research?
- Why Study Research Methodology?
- Objectives or Purposes of Research
- Motives for Research
- Characteristics of a Good Research or Researcher
- Objectivity in Research
- Business Research
- Why to Study Research in Business?
- Need for Business Research (Zikmund, 2009)
- Scope of Business Research
- Criteria in Business Research
- Limitations of Scientific Research in Business
- Research Methods vs Research Methodology
- Types of Research
- Research and Scientific Method
- Research Process
- Pilot Study
- Validity in Research
- Basic Questions in Research
- Research Process Issues
- Ethics in Business Research
- Plagiarism
- Copyright
- Terms in Business Research
- Summary
- Review Questions
Chapter 2. Defining Research Problem (Research Question)
- Conditions for the Existence of a Problem
- Problem Identification and Selection
- Research Objectives
- Types of Research Question (Problem)
- Summary
- Review Questions
Chapter 3. Review of Literature
- Usefulness of Review of Literature
- Sources of Review of Literature
- Need and Purpose of Review of Literature
- How Review is Carried Out?
- How a Review of Literature is Presented?
- The Role of References
- Getting the Most from Review of Literature
- Summary
- Review Questions
Chapter 4. Formulation and Testing of Hypothesis
- What is Hypothesis?
- Sources of Hypotheses
- Characteristics of a Good Hypothesis
- Functions or Roles of Hypotheses
- Types of Hypothesis
- Basic Concepts of Hypothesis Testing
- Types of Error
- Steps in Hypothesis Testing
- Summary
- Review Questions
Chapter 5. Research Designs
- What is Research Design?
- Components of Research Design
- Need for Research Design
- Types of Research Design
- Case Study Method
- Longitudinal vs Cross-sectional Study
- Summary
- Review Questions
Chapter 6. Sampling Techniques
- Census vs Sampling
- Principles of Sampling
- Terms Used in Sampling
- Need for Sample or Sampling
- Limitations of Sample or Sampling
- Characteristics of a Good Sampling Design
- Sampling and Non-sampling Errors
- Sampling Designs (Sampling Techniques or Sampling Methods)
- Criteria for Selecting Sampling Technique
- Steps in Sampling Process
- Sample Size
- Precision and Confidence in Determining Sample Size
- Summary
- Review Questions
Chapter 7. Measurement and Scaling
- Measurement
- Scaling (Attitude Scaling)
- Uni-dimensional and Multi-dimensional Scales
- Summary
- Review Questions
Chapter 8. Collection and Processing of Data
- Secondary Data
- Primary Data
- Methods of Primary Data Collection
- Tools for Data Collection
- Construction of Self-completion or Mail or Postal Questionnaire or Schedule
- Characteristics of a Good Questionnaire
- Piloting and Pre-testing of Questionnaire
- Errors in Survey Research
- Issues in Survey Method
- Processing of Data
- Tabulation
- Pictorial Presentation
- Summary
- Review Questions
Chapter 9. Data Analysis and Interpretation (Tests of Significance)
- Test of Statistical Significance
- Level of Statistical Significance
- Types of Analysis
- Parametric vs Non-parametric Tests
- Summary of Commonly Employed Parametric Tests and their Applications
- Steps in Tests of Significance
- Parametric Tests
- Non–parametric Tests
- Multivariate Analyses
- Statistical Package for the Social Sciences (SPSS)
- Summary
- Review questions
Chapter 10. Interpretation and Report Preparation
- Interpretation
- Report Writing
- Format of Research Report or Project Report
- Table of Contents
- Recap of Salient Points in Executing a Research Project
- Presentation of Research Report
- Summary
- Review Questions
Appendices
Glossary
Index