This book presents a conceptual framework on major categories of the Financial System including Fina..

Contemporary developments in the realm of domestic and global financial systems have brought about a..

This book combines well-researched theory and a practitioners view. It knits within its chapters, th..

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This book is designed as a core textbook for students specialising in marketing and as a reference f..

The comprehensive first course textbook provides in depth coverage of the principles and practise of..

This book combines clarity of concepts with academic rigours. It adopts a step-by-step approach to l..

A book of case studies on market research, pre-purchase needs, segmentation strategies, sales promot..

This book is written to cater to the academic needs of the MBA students. The book will also be usefu..

Indian Traditional Knowledge: Solutions to Global Problems explores the practical relevance of ancie..

This edition of Legal Aspects of Business is thoroughly revised with respect to Company Law provisio..

This text provides an in-depth introduction to the theoretical framework of Security Analysis and Po..

This book, Strategic Management introduces students to the core principles of strategic planning and..

Financial Services and System imparts knowledge in the various areas of financial services and syste..