Dr. Clement Sudhahar is currently serving as a Faculty in Marketing Area of ICFAI Business School, Bangalore.

He has his PhD in Consumer Behaviour area from Bharathidasn University, Trichy, Tamil Nadu. He has a unique

blend of Teaching and Industry experience spanning over 34 years. Previously, as the Dean of the B School in

Karunya Deemed University, Coimbatore, he has established City Centre Campus, housing Technology Hub

and an Off Campus to house Arts, Science and Media Programmes.

Dr. K.S.Chandrasekar is Vice Chancellor, Cluster University of Jammu, Jammu and Kashmir. He has more

than 30 years of industry and teaching experience having occupied positions earlier at University of Kerala as

Acting Vice Chancellor, Campus Director, Registrar, Dean-Faculty of Management studies, Senior Professor

and Head of Institute of Management in Kerala.

Dr. N. L. Praising Linijah, a seasoned academician with over 21 years in teaching and research, offers depth in

digital marketing, CRM, and business development consultancy. Her Google and Zoho certifications, coupled

with award-winning academic contributions and patented research, add analytical sharpness and innovation to

this volume.

Dr. Sheetal Renosh, Assistant Professor and communications strategist, brings a vibrant blend of industry insight

and academic acumen. With 18 years across telecom, IT, and digital sectors— including her tenure at Etisalat

UAE—she contributes people-focused, data-driven narratives that make learning deeply relatable and actionable.