Essentials of Marketing
Author(s): Dr. K. Sundar
Subject(s): Commerce
ISBN 9789393161987
 Published Date
  Pages 580

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Description

All business activities are fine-tuned to identifying and satisfying customer wants profitably by forging sustainable and mutually beneficial relationships. The book Essentials of Marketing is targeted at undergraduate students of management and commerce. The book aims to provide a strong conceptual foundation to the subject of marketing

Associate Professor, Commerce Wing Directorate of Distance Education Annamalai University, Chidambaram Tamil Nadu
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