Basics of Event Management
Series: All Books
ISBN 9788119243457
 Publication Date

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Cover
Half-title
Title Page
Copyright
Contents
Preface
Chapter 1. Introduction
Introduction
History and Evolution of Events
Characteristics of Events
Events in Indian Culture
Categories of Events
Complexities of Events
Economic and Social Significance of Events
Environmental Impacts of Events
Checklist for a Sample Event
Event Management
Five C’s of Event Management
Principles of Event Management
Growth and Development of Event Management Industry
Global Issues in Event Management
Multiple Choice Questions
Chapter 2. Mice and Tourism Marketing
Concept of MICE
Role of Travel Agency in the Management of Conference
Trends in Convention, Meeting & Exposition
International Trade Fairs and Marts
Event Management and Tourism Marketing
Ethical Behaviour in MICE Industry
Unethical Practices in the MICE Industry
Multiple Choice Questions
Chapter 3. Event Planning and Promotion
Introduction
Understanding Event’s Audience
Use of Web Technology
Event Concept
Event Theme
Venue Essentials
Site Selection
Event Infrastructure
Multiple Choice Questions
Chapter 4. Event Budgeting
Introduction
Importance of Budget for an Event
Elements of Event Budget
Classification of Event Budgets
Steps in Budget Construction for Events
Event Cost
Cash Flow
Cost Volume Profit Analysis
Break Even Analysis
Do’s and Don’ts of Budgeting
Multiple Choice Questions
Chapter 5. Event Organisation and Coordination
Introduction
Roles and Functions of Event Manager
Preparation of Operation Manual
Developing Record Keeping Systems
Timing, Supervision, Catering and Hospitality
Transportation
Teleconferencing
Sponsors, Organisers, Customers and Guests
Pre-event Responsibilities
Media Handling
Safety and Precautions
Photo / Video Coverage
Staging and Staffing
Volunteer Team Building
Sourcing and Managing Staff
Event Logistics
Handling Vendors and Service Contractors
Transportation
Parking and Accommodation
Event Networks and Supply Chain
Special Needs and Disabled Requirements
Event Coordination
Multiple Choice Questions
Chapter 6. Event Feasibility and Risk Management
Introduction
Feasibility Study
Importance of Risk Management
Objectives of Risk Management
Types of Risks
The Risk Management Process
Multiple Choice Questions
Chapter 7. Event Marketing
Introduction
Objectives of Event Marketing
The Role of Marketing in Event Planning
Development and Assessment of Market Plan
Strategic Alternatives Arising from the Environment
Understanding the Competition
Segmentation of the Market for Events
Target Marketing for Events
Positioning Strategies of Events
The Five Ps of Event Marketing
Types of Advertising in Event Marketing
Event Sponsorship
Multiple Choice Questions
Chapter 8. Event Laws and Permissions
Introduction
Laws Related to Event Management
Venue / Property-related Laws
Environmental Regulations During Event Setup and Breakdown
Goods and Services Tax (Gst )
Local Body Entertainment Tax (Lbet )
Customs Duty
Licenses and Approvals
Permissions and No Objection Certificate for Conducting Events
Waste Management and Green Events
Multiple Choice Questions
Chapter 9. Event Evaluation
Introduction
Importance of Event Evaluation
Feedback
Problem Areas
Performance Assessment Indicators
Measuring Performance
Correcting Deviations and Issues
Evaluation Approaches
Evaluation of Events Through Case Studies
Multiple Choice Questions
Index

Dr. D. Ramkumar, is Assistant Professor, Department of Business Administration, Sri Meenakshi Government Arts College for Women (A), Madurai. He is a post-graduate in Business Administration and completed his Ph. D., in Relationship Marketing area. He has 27 years of teaching experience. He has published more than 25 research papers in journals like Management and Labour Studies, Abhigyan, Udyog Pragati – the Journal for Practicing Managers. He teaches courses like Marketing Management, Services Marketing, Operations Research and Organisational Behaviour.

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Table of contents
Cover
Half-title
Title Page
Copyright
Contents
Preface
Chapter 1. Introduction
Introduction
History and Evolution of Events
Characteristics of Events
Events in Indian Culture
Categories of Events
Complexities of Events
Economic and Social Significance of Events
Environmental Impacts of Events
Checklist for a Sample Event
Event Management
Five C’s of Event Management
Principles of Event Management
Growth and Development of Event Management Industry
Global Issues in Event Management
Multiple Choice Questions
Chapter 2. Mice and Tourism Marketing
Concept of MICE
Role of Travel Agency in the Management of Conference
Trends in Convention, Meeting & Exposition
International Trade Fairs and Marts
Event Management and Tourism Marketing
Ethical Behaviour in MICE Industry
Unethical Practices in the MICE Industry
Multiple Choice Questions
Chapter 3. Event Planning and Promotion
Introduction
Understanding Event’s Audience
Use of Web Technology
Event Concept
Event Theme
Venue Essentials
Site Selection
Event Infrastructure
Multiple Choice Questions
Chapter 4. Event Budgeting
Introduction
Importance of Budget for an Event
Elements of Event Budget
Classification of Event Budgets
Steps in Budget Construction for Events
Event Cost
Cash Flow
Cost Volume Profit Analysis
Break Even Analysis
Do’s and Don’ts of Budgeting
Multiple Choice Questions
Chapter 5. Event Organisation and Coordination
Introduction
Roles and Functions of Event Manager
Preparation of Operation Manual
Developing Record Keeping Systems
Timing, Supervision, Catering and Hospitality
Transportation
Teleconferencing
Sponsors, Organisers, Customers and Guests
Pre-event Responsibilities
Media Handling
Safety and Precautions
Photo / Video Coverage
Staging and Staffing
Volunteer Team Building
Sourcing and Managing Staff
Event Logistics
Handling Vendors and Service Contractors
Transportation
Parking and Accommodation
Event Networks and Supply Chain
Special Needs and Disabled Requirements
Event Coordination
Multiple Choice Questions
Chapter 6. Event Feasibility and Risk Management
Introduction
Feasibility Study
Importance of Risk Management
Objectives of Risk Management
Types of Risks
The Risk Management Process
Multiple Choice Questions
Chapter 7. Event Marketing
Introduction
Objectives of Event Marketing
The Role of Marketing in Event Planning
Development and Assessment of Market Plan
Strategic Alternatives Arising from the Environment
Understanding the Competition
Segmentation of the Market for Events
Target Marketing for Events
Positioning Strategies of Events
The Five Ps of Event Marketing
Types of Advertising in Event Marketing
Event Sponsorship
Multiple Choice Questions
Chapter 8. Event Laws and Permissions
Introduction
Laws Related to Event Management
Venue / Property-related Laws
Environmental Regulations During Event Setup and Breakdown
Goods and Services Tax (Gst )
Local Body Entertainment Tax (Lbet )
Customs Duty
Licenses and Approvals
Permissions and No Objection Certificate for Conducting Events
Waste Management and Green Events
Multiple Choice Questions
Chapter 9. Event Evaluation
Introduction
Importance of Event Evaluation
Feedback
Problem Areas
Performance Assessment Indicators
Measuring Performance
Correcting Deviations and Issues
Evaluation Approaches
Evaluation of Events Through Case Studies
Multiple Choice Questions
Index
Biographical note

Dr. D. Ramkumar, is Assistant Professor, Department of Business Administration, Sri Meenakshi Government Arts College for Women (A), Madurai. He is a post-graduate in Business Administration and completed his Ph. D., in Relationship Marketing area. He has 27 years of teaching experience. He has published more than 25 research papers in journals like Management and Labour Studies, Abhigyan, Udyog Pragati – the Journal for Practicing Managers. He teaches courses like Marketing Management, Services Marketing, Operations Research and Organisational Behaviour.

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