Understanding Communication From Human Interaction to Mass Media

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Author(s): Balasubramanian

Product Code: vni-25

Understanding Communication: From Human Interaction to Mass Media provides a broad understanding of communication, covering its history, theories, and various forms, including human, visual, and mass communication. It is designed for undergraduate students in communication and media studies, aligning with university syllabi to support coursework and exams. It begins with the evaluation of communication, tracing the journey from early human communication to modern form off media.

Contents

Preface

Chapter 1 Evolution of Communication

1.1 Evolution of Language in the Context of Communication

1.2 The Evolution of Communication Systems

1.3 Signs as Communication

1.4 The Role of Symbols and Languages in Communication

1.5 Early Concept of Human Communication

1.6 Communication is Man Made

1.7 Traditional Folk Forms as Communication Tools

1.8 The Early Attempts at Writing

Chapter 2 What is Communication

2.1 Understanding Communication

2.2 Understanding Visual Communication

2.3 Understanding Human Communication

2.4 Characteristics of Communication

2.5 Levels of Communication

2.6 Barriers in Communication

Chapter 3 Models of Communication

3.1 Aristotle’s Model of the Persuasion Process

3.2 The Jakobson Model

3.3 The Toulmin Model

3.4 SMCR Model

3.5 The Lasswell Model

3.6 Shannon and Weaver Model

3.7 Osgood and Schramm Model

3.8 Dance’s Helical Model

3.9 Westley and Maclean Model

3.10 Spiral of Silence

3.11 Riley and Riley Model

3.12 New Comb’s ABX Model

3.13 Gerbner’s Model

3.14 Diffusion of Innovation Model

Chapter 4 Forms of Communication

4.1 Verbal Communication

4.2 Nonverbal Communication

Chapter 5 Listening, Adaptation and Presentation

5.1 Listening

5.2 Adaptation

5.3 Presentation Skills

Chapter 6 Public Speaking and Presentation Skills

6.1 Understanding the Public Speaking Process

6.2 Steps in the Public Speaking Process

6.3 Presentation Skills

Chapter 7 Public Communication

7.1 Persuasion

7.2 Persuasive Speaking

7.3 Characteristics of Persuasion

7.4 Types of Persuasion

7.5 Modes of Persuasion

7.6 Visual Persuasion

7.7 Impact of Communication Technology on Culture

7.8 Social Aspect of Language, Culture and Communication

7.9 Some Theoretical Frameworks on Public Communication

Chapter 8 Creativity and Visual Thinking Process

8.1 Ideation

8.2 Creativity

8.3 Innovation

8.4 Process of Developing Ideas

8.5 Techniques of Imagination

Chapter 9 Design and Visual Elements

9.1 Fundamentals of Design

9.2 Elements of Design

9.3 Principles of Design

9.4 Design and Designers

9.5 Colour Psychology and Theory

9.6 Stages of Design Process

9.7 Visual Elements

Chapter 10 Theories of Human Communication

10.1 Identity Management Theory

10.2 Haptic Communication

10.3 Attachment Theory

10.4 Reinforcement Theory

10.5 Cognitive Dissonance

10.6 Selective Exposure

10.7 Selective Perception and Retention

10.8 Uses and Gratification Approach

10.9 Cultivation Approach

10.10 Marxist and Neo-marxist Approaches

10.11 Personal Influence Theory

10.12 Individual Difference Theory

Behavior and Temperament Review Questions

Dr. A. Balasubramanian is a media educator, researcher, and author with over two decades of experience in Mass Communication and Media Studies. He is an Assistant Professor at Amrita Vishwa Vidyapeetham, Coimbatore, and his research connects communication with emerging areas such as Social Network Analysis, digital media, film studies, and computational approaches to media. He has published extensively in Scopus- and Web of Science-indexed journals and international publications, including Springer, and has received Best Paper Awards at international conferences for his research.

Prof. Vaidyanathan Natarajan, has taught Communication and Journalism for nearly four decades. He started teaching in the post graduate Department of Communication, PSG College of Arts and Science, Coimbatore and later moved to Manonmaniam Sundaranar University, Tirunelveli. He retired as Professor and Head of the Department of Journalism and Mass Communication, Periyar University, Salem. He has successfully supervised over a dozen doctoral theses and published many research articles in national and international journals.