Financial Services and System imparts knowledge in the various areas of financial services and syste..

The Fifth Edition of the book on Financial Markets and Institutions is an updated and thoroughly rev..

The comprehensive first course textbook provides in depth coverage of the principles and practise of..

This book combines well-researched theory and a practitioners view. It knits within its chapters, th..

Digital Marketing..

This book Digital Marketing is an introductory text cum handbook for students of management and busi..

A book of case studies on market research, pre-purchase needs, segmentation strategies, sales promot..

The Capital Market is the market for securities -for raising long-term funds needed for trade, indus..

This book Brand Management is designed for students specialising in marketing and as a reference for..

This book Basics of Event Management introduces you to the basic and advanced topics in Event Manage..

Banking Theory, Law and Practice introduces you to the basic and advanced concepts in banking. The b..

This book is designed as a textbook for professional courses and other allied business courses. It i..