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Essentials of Business Communication, 2e
- ₹195.00
Essentials
of Business Communication, 2e is designed for Commerce and Management students,
building strong skills in both written and oral communication. It covers
everything from writing professional letters and reports to handling
interviews, meetings, and digital communication tools.
Table of Content
1.
Introduction to Business Writing
2.
Structure and Layout of a Business Letter
3.
EnquIrIes, Offers, QuotatIons and Tenders
4.
Orders, Their Execution and Cancellation
5.
Complaints and Adjustments
6.
Collection Letter or Dunning letters
7.
Sales Letter
8.
Circular Letter
9.
Bank Correspondence
10.
Insurance Correspondence
11.
Secretarial Correspondence
12.
Agency Correspondence
13.
Letters Relating to Impacts and Exports
14.
Reports-Structure and Layout
15.
Business and Report Writing
16.
Public Speaking
17.
Morden Froms of Communication
18.
Memos/Circulars/Notes
19.
Company Meetings Agenda and Mintues
20.
Applications Letter and Resume
21.
Employment Documentation
22.
Interviews
23.
Trends in Business Communications
Dr.
K. Sundar is Former Professor, Department of Commerce, Annamalai University. He has over 25 years of UG and PG teaching
experience. A prolific author, he has contributed over 100 articles in national
and international journals. He has authored books on Business Communication,
Principles of Management, Human Resource Management, Organisation Behaviour,
Business Ethics, Business Management and Auditing. Dr. A Kumara Raj (Late) is a
retired Principal from the Tamil Nadu Government Collegiate Teaching Service,
contributing decades of practical academic leadership and deep subject
knowledge.
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