Services Marketing..

This book Operations Research offers comprehensive coverage of the syllabus prescribed by major univ..

Essentials of Services Marketing offers a focused understanding of how servicesdiffer from goods and..

This book Emotional Intelligence is meticulously organised into a series of chapters that provide a ..

This book E-Commerce is structured to meet the syllabi requirements of students ofcommerce and manag..

This book Basics of Event Management introduces you to the basic and advanced topics in Event Manage..