Professional English for Students of Arts & Science
Author(s): Joyce Pereira
Subject(s): Commerce
ISBN 9789394524620
 Published Date
  Pages 230

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Description

As language is an essential tool with regard to the learning process, this textbook ideally uses subject/discipline based content to leverage language learning and is an ideal approach that fulfills the dual objective of language proficiency and professional competence.

Cover
Halftitle Page
Title Page
Copyright Page
CONTENTS
Preface
UNIT 1 Communication Skills
Introduction
Essential Elements of Listening
Listening Tactics
Comprehending Strategies
Instructions
Passage: Importance of Branding in Automobile Industry
‘Bee’ing Courageous
Pair and Share
Checking Facts and Opinions
Developing a Story from Pictures
Sample – Picture Story
UNIT 2 Description
Flow Charts
Sell as You Tell
Presentation – Role Play
Linking Words
Types of Reading
Thought Process – The Story of Infosys
Comprehension and Interpretation
Glossary
Compare and Contrast
Vocabulary Enrichment
UNIT 3 Negotiation Strategies
Introduction
Listening to Interviews
Digitalization – A Tool for Development - Interview
Definitions
Vocabulary Used in Negotiation
Points to Remember
Ineffective Negotiations
Useful Expressions for Negotiations
Small Group Discussions
Shakespeare – The Merchant of Venice
Portia - Negotiation Process
Brainstorm
Negotiation Strategies
De-Risking
Significance of Written Communication in Business
How to Write a Good Essay
UNIT 4 Presentation Skills
Decision-Making and Management
Steps to a Great Presentation
Prepare - Practice - Perform
Dress Up, Stand Up, Speak Up
Useful Expressions
Each One Give One - Team Work
Elon Musk – Never Give-up on your Dreams
Cryptograms
Modals
Glossary
Recommendations
UNIT 5 Critical Thinking Skills
Making Effective Powerpoint Presentations
Marketing Strategy
Note Making
Accounting – Inside Out
Formulating Sentences Using Effective Assertiveness Skills
Problem Solving Scenario
Critical Thinking in Everyday Life
Misleading Advertisements
Read, Explore, Innovate
Question Bank and Worked Out Answers

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