Dr Namitha Gopal is Assistant Professor, Department of Management Studies, Easwari Engineering College, Chennai (affiliated to Anna University). She has over 15 years of industrial and teaching experience. Her exposure to industry having handled various assignments in marketing, communication, entrepreneurship development and customer service, has helped her gain an in depth understanding of business perse.A gold medalist from the University of Allahabad, she plays an active role in research and guidance.