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Business Environment 2e
Author(s): Dr Namita Gopal
Subject(s): Commerce
ISBN 9789393665201
 Published Date
  Pages 286

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This conceptual textbook on Business Environment highlights the various segments of business environment that affect business policy and strategic decision making. This book covers political, social and cultural, economic, financial, international, legal, technological, demographic and natural environmental factors in detail. Also, included is a chapter on current issues in business environment to highlights the ever-changing scenarios that business confront.

Cover
Title Page
Copyright Page
Contents
Preface
CHAPTER 1 INTRODUCTION TO BUSINESS ENVIRONMENT
1.1 Nature and Importance of Business Environment
1.2 Components of Business Environment
1.3 Environment–organisation Relationship
1.4 Business Strategy and its Relation to Environment
Review Questions
CHAPTER 2 POLITICAL ENVIRONMENT
2.1 Introduction and Meaning
2.2 Effect of Political Ideologies
2.3 Dangers of Frequently Changing Political Leadership
Review Questions
CHAPTER 3 SOCIAL AND CULTURAL ENVIRONMENT
3.1 Introduction
3.2 Meaning of Culture and Society
3.3 Cultural Environment
3.4 Social Environment
3.5 Impact of Foreign Culture
Review Questions
CHAPTER 4 ECONOMIC ENVIRONMENT
4.1 Meaning and Introduction
4.2 Economic Development
4.3 5-year Planning in India
4.4 Types of Economic Systems
4.5 Economic Indicators
4.6 Industrial Policy
Review Questions
CHAPTER 5 FINANCIAL ENVIRONMENT
5.1 Meaning, Concept and Constituents
5.2 Role of Banks in the Economy
5.3 Central Bank
5.4 Commercial Banks
5.5 Agricultural Banks
5.6 Co-operative Banks
5.7 Exchange Banks
5.8 Development Banks
5.9 Non-Banking Financial Companies (Nbfcs)
5.10 Unorganised Sector
5.11 Capital Market
5.12 Securities and Exchange Board of India (Sebi)
Review Questions
CHAPTER 6 INTERNATIONAL ENVIRONMENT
6.1 Meaning and Concept
6.2 Globalization
6.3 World Bank
6.4 International Monetary Fund (Imf)
6.5 The General Agreement on Tariffs and Trade (GATT)
6.6 The World Trade Organisation (Wto)
Review Questions
CHAPTER 7 LEGAL ENVIRONMENT
7.1 Meaning and Concept
7.2 Indian Constitution
7.3 Consumer Protection Act
7.4 Mrtp
7.5 Foreign Exchange Management Act
Review Questions
CHAPTER 8 SOCIAL RESPONSIBILITY OF BUSINESS
8.1 Meaning and Concept
8.2 Various Areas of Social Responsibilities
8.3 Csr in India
8.4 Views on Social Responsibility
8.5 Social Audit
Review Questions
CHAPTER 9 TECHNOLOGICAL ENVIRONMENT
9.1 Meaning and Concept
Review Questions
CHAPTER 10 DEMOGRAPHIC ENVIRONMENT
10.1 Meaning and Concept
10.2 Demographic Variables
10.3 Demographic Profiles in Marketing
Review Questions
CHAPTER 11 CURRENT ISSUES IN BUSINESS ENVIRONMENT
11.1 Urbanisation
11.2 Population
11.3 Public Distribution System
11.4 Multinational Corporations
11.5 Patents and Trade Marks
11.6 Insurance
Review Questions
CHAPTER 12 NATURAL ENVIRONMENT
12.1 Meaning and Concept
12.2 Various Aspects of the Natural Environment
12.3 Impact of the Natural Environment in the Future
12.4 Pollution
12.5 Environmental Management
12.6 Benefits of Pollution Prevention
12.7 Barriers to Pollution Prevention
Review Questions
Index

Dr Namitha Gopal is Assistant Professor, Department of Management Studies, Easwari Engineering College, Chennai (affiliated to Anna University). She has over 15 years of industrial and teaching experience. Her exposure to industry having handled various assignments in marketing, communication, entrepreneurship development and customer service, has helped her gain an in depth understanding of business perse.A gold medalist from the University of Allahabad, she plays an active role in research and guidance.

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