Pro student and comprehensive this book Managerial Economics provides broad coverage of concepts in a simple manner and is designed for UG students of BBA and BCom courses of all universities
T. Arya Mala is Asst. Prof, Department of Commerce, Asan Memorial College of Arts and Science, Chennai. She has over 15 years of teaching experience and is currently pursuing her Ph.D. in Gender Budgeting. Her areas of specialization are Business Economics, Managerial Economics and Indian Economy.