Business Environment is a comprehensive and student-friendly textbook that explores
the key forces shaping today's businesses. Covering economic, political, social, legal,
and technological dimensions, it equips UG students with structured insights and
real-world examples.

Salient Features:

Clear definitions, concepts, explanations, and easy-to-follow language.
• Comprehensive coverage of Nature and Significance of Business
Environment, Elements of Business Environment, Micro and Macro
Environment, and Strategic Decision Making in Business Environment.
• Detailed explanation of key dimensions: Economic, Political, Social and
Cultural, Natural, Financial, Legal, International, and Technological
Environment.
• Special sections on Emerging Trends and Issues in Business Environment
and Intellectual Property Rights Act of India.
• Review questions (short answer, long answer, essay type) and
multiple-choice questions for exam preparation and self-assessment