Vijay Nicole Imprints - Subject https://www.vijaynicole.co.in Default RSS Feed en-us Vijay Nicole Imprints <![CDATA[Indian Economic Development]]> https://www.vijaynicole.co.in/book/isbn/9788197371882 Indian Economic Development is a comprehensive textbook covering the entire gamut of the subject. It is designed for undergraduate students of various Commerce, Management and Economic Courses.

Salient Features

·         Clear Concepts and lucid writing style.

·         Systematic explosion of Economic Development, Human Development, Population and National Income.

·         Deals in depth on Public Finance, Public Debt, Budget, Deficit Financing and Business Cycle.

·         Special Focus on Inflation and Deflation, Money, Money Supply and Theories of Money, Price Index and New Economic Reforms.

·         Includes end of chapter review questions.

]]> <![CDATA[Economic and Other Legislations]]> https://www.vijaynicole.co.in/book/isbn/9789393161352 Insurance has become a subject of compulsory study at the UG level across the country, because of its increasing value to modern society.

]]> <![CDATA[Professional English for Students of Arts & Science]]> https://www.vijaynicole.co.in/book/isbn/9789394524620 As language is an essential tool with regard to the learning process, this textbook ideally uses subject/discipline based content to leverage language learning and is an ideal approach that fulfills the dual objective of language proficiency and professional competence.

]]> <![CDATA[Practical Auditing 2e]]> https://www.vijaynicole.co.in/book/isbn/9789393665621 This book Practical Auditing presents concepts in a simple fashion and is structured to help students understand the subject with ease. Designed to address the syllabi requirements of all Universities, it broadly covers the fundamentals and advanced concepts in Auditing.

Features

- Comprehensive coverage

- Simple and easy-to-understand text

- Includes coverage of emerging areas of Auditing, Auditing of Public Companies, Special Institutions and EDP Auditing

- Pedagogy rich: Chapter objectives, tabular presentations, snapshot of content, end-of-chapter review questions, MCQs and other objective type questions

Highlights of second edition

- A new chapter titled Audit and Accounting Standards has been added to address the syllabi requirements in full measure

- An elaborate write-up on Appointment of Auditors has been included

- Necessary changes and provisions as per the latest rules and regulations of Companies Act, 2013 have been incorporated throughout the text

]]> <![CDATA[Essentials of Goods & Services Tax]]> https://www.vijaynicole.co.in/book/isbn/9789393665485 This book Essentials of Goods and Services Tax (GST) addresses the requirements of a simple, clear but comprehensive textbook for UG students of Commerce and Management.

Salient Features

    All provisions are arranged under appropriate heads and sub-headings
    Chapters, headings, sub-headings with the sections of CGST Act, 2017
    Exclusive sections on E-way Bill, Assessment of GST, Penalties, Fines and Punishments for Offences
    End of chapter review questions

]]> <![CDATA[Introduction to Accountancy]]> https://www.vijaynicole.co.in/book/isbn/9789393665041 Knowledge of accounting is essential even for non-commerce students. This book is written in a distinct fashion to enable every reader to understand the fundamentals of accounting and the practical implication of accounting procedures and methods in real-life scenario. This book caters to students of Commerce and Management as well as to graduates from other disciplines having a special paper on Accountancy.

]]> <![CDATA[Hotel Accounting]]> https://www.vijaynicole.co.in/book/isbn/9789393665362 This book covers the entire gamut of the subject Hotel Accounting and focuses on how various accounting principles will apply directly to the hospitality industry. It is targeted at students appearing for B.Sc., Hotel and Catering Management and Diploma in Hotel Management and Catering Technology (DHMCT). In all, the book has 19 chapters, is pedagogy-rich, comprehensive and student-friendly.

]]> <![CDATA[International Economics]]> https://www.vijaynicole.co.in/book/isbn/9789393665423 This textbook on International Economics is designed to address the syllabi requirements of all major universities. The text combines clarity with ease of understanding and present the concepts in a simplified fashion.

]]> <![CDATA[International Trade]]> https://www.vijaynicole.co.in/book/isbn/9789393665447 This textbook on International Trade is designed to address the syllabi requirements of all major universities. The book combines clarity with ease of understanding and present the concepts in a simplified fashion.

]]> <![CDATA[Business Mathematics and Statistics]]> https://www.vijaynicole.co.in/book/isbn/9789393161635 This book, Business Statistics caters to undergraduate students of commerce and management for the paper by the same name. It covers all the essential topics on the subject and is aimed at providing students with a sound knowledge in the fundamentals of the subject.

Salient Features

Logical organization, student-friendly, solved-problems approach

Includes coverage of topics such as Measures of Variation, Skewness, and Kurtosis.

Provides detailed exposition of topics such as Correlation, Regression, Time Series, and Index Numbers.

Presents elucidation of Probability Theory, Sampling Theory, Test of Hypothesis and Significance, and Interpolation and Extrapolation and Statistical Quality Control

]]> <![CDATA[Research Methodology in Business Management]]> https://www.vijaynicole.co.in/book/isbn/9789393665409 This book is written to cater to the academic needs of the MBA students. The book will also be useful for all post graduates and research scholars as well to carry out their research projects. Split across 11 chapters, every aspect of Research Methodology has been given adequate coverage.

]]> <![CDATA[Merchant Banking for UG Students]]> https://www.vijaynicole.co.in/book/isbn/9789393665249 In the recent past, the teaching and practice of ‘merchant banking and financial services’ has become more challenging and exciting than ever before. In fact, contemporary developments in the realm of domestic and global financial systems have brought about a lot of changes and challenges to the management of financial services to the community of merchant bankers.

]]> <![CDATA[Essentials of Capital Markets]]> https://www.vijaynicole.co.in/book/isbn/9789393161024 Capital Markets are market for securities—for raising long-term funds needed for trade, industry and government. This book in 21 chapters cover various aspects of capital markets and deals with contemporary topics like Insider Trading, Listing and OTCEI. Written in a clear and simple style, the book is targeted at students of commerce and management disciplines.

]]> <![CDATA[Indian Economy]]> https://www.vijaynicole.co.in/book/isbn/9789393161291 This comprehensive text on Indian Economy is designed to address the syllabi requirements of all major universities. Written in a lucid language and style, the book is reader-friendly and of tremendous importance to students, academicians and researchers alike.

FEATURES:

 Up-to-date coverage of Five Year Plans

 Detailed coverage of Agriculture in India, Crop pattern and Land Reforms.

 Fundamental topics including unemployment, national income, Poverty, Population and so on.

 Extensive coverage of Industrial Policy, Industrial Development, Large and Small Scale Industries.

 Includes Green Revolution, Land Reforms, Transportation and Foreign Trade.

 Coverage of IT industry, Industrial finance and policy, International Financial Institutions.

 Covers New Economic Reforms since 1991 including globalization, liberalization, privatization and disinvestment.

 Pedagogical features include

 End-of-chapter Review Questions

 Appropriate tables, figures and diagrammatic representation

]]> <![CDATA[Entrepreneurship Development 2e]]> https://www.vijaynicole.co.in/book/isbn/9789393665287 The second edition of this best-selling book retains the winning flavour of its earlier additions, while adding, revising, restructuring and changing content in order to cater to the requirements of students across Universities in India.

]]> <![CDATA[Principles of Management]]> https://www.vijaynicole.co.in/book/isbn/9789393665645 This book covers the entire gamut of the subject principles of management/ Business Management. Targeted at undergraduate students of commerce and management, the book, in 31 chapters, is pedagogy-rich, comprehensive and student-friendly.

]]> <![CDATA[Business Law 3e]]> https://www.vijaynicole.co.in/book/isbn/9789393161611 FEATURES:

• Clear concepts and lucid writing style.

• Appropriate real life examples and case laws

• Relevant tabular presentation and illustrations.

• Numerous end-of-chapter exercises including short answer, long answer, essay type, choose the correct answer, fill in the blanks and true or false.

• End-of-chapter review questions.

• Latest question papers.

New to this edition:

• Thoroughly revised to suit the latest syllabi of various universities

• A few case laws have been included

• Chapters on:

 Right to Information Act with latest amendments 2019

 Information Technology Act

 Intellectual Property Rights

 Laws of Insurance

]]> <![CDATA[Elements of Operations Research, 2e]]> https://www.vijaynicole.co.in/book/isbn/9789393161826 This book is designed to meet the syllabi requirements of all undergraduate students of Maras University

]]> <![CDATA[Training and Development]]> https://www.vijaynicole.co.in/book/isbn/9789393665782 FEATURES

Ideal blend of theory and practice of training and development.

Includes 18 case studies.

22 management games.

clear concepts,thematic figures and tables

covers new aspects of training including NLP

]]> <![CDATA[Marketing Management - Text and Cases, 2e]]> https://www.vijaynicole.co.in/book/isbn/9789393161871 This contemporary and comprehensive textbook, now in its second edition, has its emphasis on emerging areas and new trends in marketing, Indian examples and cases. The book is designed to cover the requirements of a complete course in marketing in the Indian context. It provides a blend of coverage of traditional topics in marketing with a detailed perspective on marketing strategies and marketing trends.

FEATURES:

• Presents modern concepts on core marketing in the Indian context

• Includes coverage of topics such as Innovative Marketing, Green Marketing and Social Marketing

• Provides concise and clear treatment of topics on Services marketing, Consumer Behaviour and Rural marketing

• Additional insight and information on topics like Competition Analysis, Online Marketing Trends, New Product Development and Management and Marketing in a Global Environment

• New chapter on Marketing Strategy

• 18 case studies on various topics

• End-of-chapter exercises, learning objectives, perceptual mapping, pictorial representations and boxed highlights

]]> <![CDATA[Microeconomics]]> https://www.vijaynicole.co.in/book/isbn/9789393665522 Student-friendly and comprehensive, this book is designed to address the requirements of undergraduate students of Economics, and it covers the syllabi of all major South-Indian universities.

]]> <![CDATA[Business Ethics and Values]]> https://www.vijaynicole.co.in/book/isbn/9789393161208 Student-friendly and comprehensive, this book is designed to address the requirements of undergraduate students of Economics, and it covers the syllabi of all major South-Indian universities.

FEATURES

 Covers objectives and importance of Business Ethics

 Highlights importance of ethical leadership to business culture

 Discusses different types of ethical issues including bribes, corruption, scams, kickback, lobbying, fraud, etc.

 Exposition on internal and external business ethics

 Provides a succinct account of discipline and whistle-blowing

 Covers environmental pollution and control

 Includes coverage of social responsibilities of business

]]> <![CDATA[History of Management Thoughts]]> https://www.vijaynicole.co.in/book/isbn/9789393161079 This book traces the Principles of Management thoughts and its Evolution through history.

FEATURES:

• Comprehensive coverage on Classical Management School with discussions on Scientific, Administrative, Bureaucratic management approaches

• Includes Behavioural school theorists such as Maslow, Mcgregor, Herzberg, Alderfer and McClelland

• Dedicated chapters on Business Ethics and CSR, Indian Management Thoughts and Practices

• Includes case studies, case-lets and end-of-chapter review questions

• Tables, charts, and figures have been used to make the presentation of complex topics more clear and easy to grasp.

]]> <![CDATA[Essentials of Auditing]]> https://www.vijaynicole.co.in/book/isbn/9789393665348 Description

Essentials of Auditing

Dr. K. Sundar & K. Paari

This book ‘Essentials of Auditing’ is a spin-off of the authors’ comprehensive book titled Practical Auditing, 2E. It covers the syllabi requirements of undergraduate students of Commerce and Management of all major Universities.

Salient Features

Includes coverage of emerging areas of Auditing, Auditing of Public Companies, Special Institutions and EDP Auditing.

A new chapter titled Audit and Accounting Standards has been added to address the syllabi requirements in full measure.

Necessary changes and provisions as per the latest rules and regulations of Companies Act, 2013 have been incorporated throughout the text.

Pedagogy rich: Chapter objectives, tabular presentations, snapshot of content, end-of-chapter review questions, MCQs and other objective type questions.

 

 

 

 

 

]]> <![CDATA[Principles of Management, 2e]]> https://www.vijaynicole.co.in/book/isbn/9789393665164 The book covers the entire gamut of the subject Principles of Management. Targeted at the students of BE Anna University R 2013 of various disciplines (Aeronautical, Automobile, E&I, ECE, EEE, ICE, Mechanical, Mechatronics…) the book, in 36 chapters, is pedagogy – rich, comprehensive and student – friendly.

]]> <![CDATA[Merchant Banking and Financial Services 4e]]> https://www.vijaynicole.co.in/book/isbn/9789393665508 Contemporary developments in the realm of domestic and global financial systems have brought about a lot of changes and challenges to the management of financial services and to the community of merchant bankers. This book keeps track of the complexities and presents an up-to-date book in the Indian context.

]]> <![CDATA[Operations Research, 2e]]> https://www.vijaynicole.co.in/book/isbn/9789393665546 This book combines clarity of concepts with academic rigours. It adopts a step-by-step approach to learning concepts and solving problems in Operations Research. It is designed to demystify the subject, considered tough by students, and aims at ease of understanding and non-mathematical treatment of the subject.

]]> <![CDATA[Securities Laws and Market Operations]]> https://www.vijaynicole.co.in/book/isbn/9789393665706 Designed to address the requirements of undergraduate students of commerce and management, this book provides a thorough introduction to Securities Laws, the transactions involved and the associated market operations.

]]> <![CDATA[Portfolio Management for UG Students]]> https://www.vijaynicole.co.in/book/isbn/9789393665560 Description

Perhaps, the first undergraduate level textbook based on syllabus, this book is designed to address the requirements of undergraduate students of commerce and management and provides a crisp and clear text on Portfolio Management, theory and framework.

 Salient Features

·         Authoritative text on the subject.

·         Covers problem-oriented chapters such as Time Value of Money and Risk and Return with numerous solved and self-practice problems.

·         Succinct coverage of Portfolio Management, steps to Portfolio Analysis and Portfolio Theory.

·         Covers Derivatives, Futures, Swaps and Options adequately.

·         Has a separate chapter on Wealth Management.

]]> <![CDATA[Security Analysis and Portfolio Management]]> https://www.vijaynicole.co.in/book/isbn/9789393665720 This text provides an in-depth introduction to the theoretical framework of Security Analysis and Portfolio Management. This book has been written with a view to offer conceptual clarity in the subject and to demystify the concept of the art of investing. Targeted at the students of management and commerce, this book follows a student-friendly approach.

]]> <![CDATA[Business Economics]]> https://www.vijaynicole.co.in/book/isbn/9789393161604 This book Business Economics is comprehensive, clear, simple, and student – friendly. It is designed as an essential textbook for students of B.Com, B.B.A. and B.A. courses of all universities.

]]> <![CDATA[Cost Accounting, 2e]]> https://www.vijaynicole.co.in/book/isbn/9789393161772 This textbook provides a clear exposition of the principles and practices of Cost Accounting. It adopts a solved problems approach and has numerous examples, worked out problems and questions and answers from university examinations. This book is pedagogy rich and includes varied end of chapter exercises.

]]> <![CDATA[Business Management]]> https://www.vijaynicole.co.in/book/isbn/9789393161628 This book is desogned for undergraduate students of Madras and Thiruvalluvar University.

Salient Features

Includes chapter on Management Concepts, planning, dicision-making, organisation, departmentation, directing, leadership, communication and controlling

All chapters have illustrations

Pedagogical features include introduction, summary, objective type questions and theory questions

Provides various university question papers

]]> <![CDATA[Financial Accounting, 2e (For Madras University)]]> https://www.vijaynicole.co.in/book/isbn/9789393161932 Financial Accounting 2 Edition

Murugadoss, Jaya, Charulatha, Baskar

This book on Financial Accounting reckons for students from diverse walks of life and different boards of study. Accordingly, it adopts a simplified, student-friendly approach taking care to present simpler, smaller problems first before moving on to advance and tougher problems and their solutions.

Salient Features

Concise but adequate theory

Step by step approach to problems

Graded problems (and solutions) under appropriate headings in both illustration and exercises

Questions from previous year question papers.

Formats, tables, and charts to help students understand concepts.

]]> <![CDATA[Industrial Relations, Labour Welfare and Labour Laws]]> https://www.vijaynicole.co.in/book/isbn/9789393665188 The book covers topics on social security, wage and salary administration, worker participation in management, profit-sharing and co-partnership, employee training, education and counseling in separate chapters.

]]> <![CDATA[Company Law 2e]]> https://www.vijaynicole.co.in/book/isbn/9789393161765 "The Companies Act 2013 is an important legislation which governs the structure, management and conduct of the affairs of companies. The Companies Act 2013 comprises of 470 Sections and 7 Schedules. The Companies Act provides greater accountability, enhanced disclosure practices and better board governance for companies. This book provides a simple, concise and student friendly exposition to the subject. It is designed to cover the syllabi of B.Com., M.Com and M.B.A degree courses of all Universities."

]]> <![CDATA[Business Communication]]> https://www.vijaynicole.co.in/book/isbn/9789393161574 This book Business Communication is designed as a textbook for students of commerce and management. It is comprehensive, has its emphasis on written communication, includes real-world examples, and is rich in pedagogical features.

]]> <![CDATA[Business Statistics]]> https://www.vijaynicole.co.in/book/isbn/9789393161710 This book is a handbook for those who want to learn and apply statistics in their own discipline. The main focus of this book is on fundamental concepts of statistics. There are many books on statistics explaining the concepts eloquently and superbly. Students today depend on packages to solve their statistical problem.

]]> <![CDATA[Business Statistics]]> https://www.vijaynicole.co.in/book/isbn/9789393161703 This book, Business Statistics caters to undergraduate students of commerce and management for the paper by the same name. It covers all the essential topics on the subject and is aimed at providing students with a sound knowledge in the fundamentals of the subject.

]]> <![CDATA[Labour Laws]]> https://www.vijaynicole.co.in/book/isbn/9789393161376 The book Labour Laws provides an integrated and compact presentation of the subject. It covers all the major labour legislations and is targeted at post-graduate students of management and commerce.

]]> <![CDATA[Managerial Economics]]> https://www.vijaynicole.co.in/book/isbn/9788182091955 Pro student and comprehensive this book Managerial Economics provides broad coverage of concepts in a simple manner and is designed for UG students of BBA and BCom courses of all universities

]]> <![CDATA[Business Law]]> https://www.vijaynicole.co.in/book/isbn/9789393161253 This book is designed primarily to cater to the requirements of undergraduate students of commerce and management. It deals with contemporary topics like Provisions of the General Principles of Law of Contracts, Special Kinds of Contracts and Sales of Goods Act, 1930. Relevant case laws are cited at the appropriate places. Live examples and illustrations are given for easy understanding.

]]> <![CDATA[Essentials of Human Resource Management]]> https://www.vijaynicole.co.in/book/isbn/9789393161970 Comprehensive and student – friendly,this book Essentials of Human Resource Management provides broad coverage of all aspects of the subject. The book is targeted at B.Com, B.B.A, B.Com Corporate courses for students of all Universities.

]]> <![CDATA[Essentials of Financial Management]]> https://www.vijaynicole.co.in/book/isbn/9789393161925 This book,essentials of Financial Management is designed for undergraduate students of commerce and management.

SALIENT FEATURES

covers important topics such as time value of money,cost of capital,capital structure,Leverage Analysis,divident policy and working capital management.

Includes numerous illustrations-most from recent previous year question papers-step-by-step solutions with working notes.

Provides essential theory,graded problems and solutions ana a large number of unsolved problems,

]]> <![CDATA[Financial Management 4e]]> https://www.vijaynicole.co.in/book/isbn/9789393161642 The comprehensive first course textbook provides in depth coverage of the principles and practise of Financial Management. Now in its fourth edition, the book has its emphasis on conceptual clarity, lucid presentation and reckons for students from diverse backgrounds

]]> <![CDATA[Total Quality Management]]> https://www.vijaynicole.co.in/book/isbn/9789393161550 Total Quality Management is an effective tool to manage and lead organizations towards the path of quality and excellence. This book deals with the fundamental principles, significance and implementation techniques of quality management.

]]> <![CDATA[Human Resource Development]]> https://www.vijaynicole.co.in/book/isbn/9789393161130 This book has been written in a lucid style covering the various aspects, concepts and practices of human resource development. The difficult concepts have been illustrated in the form of charts to facilitate ease of understanding.

]]> <![CDATA[Introduction to Retailing]]> https://www.vijaynicole.co.in/book/isbn/9789393161444 This book provides a crisp introduction to the dynamic world of retailing. A significant highlight of the book is that it includes indian examples throughout the book as part of explaining concepts as well as boxed exhibits. The book is meant for undergraduate students of commerce and management especially non-major elective courses.

]]> <![CDATA[Business Mathematics 3e]]> https://www.vijaynicole.co.in/book/isbn/9789393161680 This book Business Mathematics designed for B.Com Students covers the syllabus prescribed by the Madras University. To make the subject more interesting, we have followed a logical organization of chapters. The numerous solved problems given in this book follow a step-by-step approach and virtually all patterns of questions are included to make this book student-friendly.

]]> <![CDATA[Capital Markets]]> https://www.vijaynicole.co.in/book/isbn/9789393161741 The Capital Market is the market for securities -for raising long-term funds needed for trade, industry and government. This book in 24 chapters covers various aspects of capital markets and deals with contemporary topics like Insider trading, Listing, OTCEI. Written in a clear and simple style, the book is targeted at undergraduate students of commerce and management disciplines.

]]> <![CDATA[Product Management]]> https://www.vijaynicole.co.in/book/isbn/9789393161505 This book is designed as a core textbook for students specialising in marketing and as a reference for marketing professionals. The book builds on the success of its earlier editions and continues to have well-developed frameworks, statistical validation and practical application.

]]> <![CDATA[Office Management]]> https://www.vijaynicole.co.in/book/isbn/9789393161499 Office Management is the task of planning, coordinating and motivating the efforts of others towards specific objectives in an office and in conformity with the over-all objectives of the organization. This comprehensive textbook has its emphasis on conceptual clarity and lucid presentation. It encompasses all aspects of Office activities like record keeping, communication and system integration, receiving, recording, processing and communicating information, public relations, recruiting, training and development of office personnel.

]]> <![CDATA[Research Methodology For UG Students]]> https://www.vijaynicole.co.in/book/isbn/9789393161512 This book has been designed to address the requirements of undergraduate students of management. Conceptually clear, this book is an excellent introduction to the subject of Research Methods.

]]> <![CDATA[Industrial Laws]]> https://www.vijaynicole.co.in/book/isbn/9789393161437 This book provides an intergrated and compact presentation of the subject. It covers all the major industrial legislations and is targeted at under-graduate students of commerce, specifically catering to the syllabus of B.Com (CS) 6th semester.

]]> <![CDATA[Company Law and Secretarial Practice]]> https://www.vijaynicole.co.in/book/isbn/9789393161758 The Companies Act 2013 is an important legislation which governs the structure, management and conduct of the affairs of the companies. The Companies Act 2013 comprises of 470 Sections and 7 Schedules. The Companies Act provides greater accountability, enhanced disclosure practices and better board governance for companies. This book provides a simple, concise and student friendly exposition to the subject. It is designed to cover the syllabi B.Com., M.Com. and M.B.A degree courses of all universities.

]]> <![CDATA[Business Organisation]]> https://www.vijaynicole.co.in/book/isbn/9789393161697

]]> <![CDATA[Self Help Groups]]> https://www.vijaynicole.co.in/book/isbn/9789393161529 This book covers the entire gamut of the subject Self Help Groups. Targeted at the undergraduate students, this book caters to the syllabi of all major universities.

]]> <![CDATA[Elements of Organisational Behaviour]]> https://www.vijaynicole.co.in/book/isbn/9789393161864

]]> <![CDATA[Essentials of Entrepreneurship]]> https://www.vijaynicole.co.in/book/isbn/9789393161918 This book combines well-researched theory and a practitioners view of entrepreneurship. Designed as per syllabus for Indian Universities, it consists of twenty chapters that cover all aspects from opportunity identification to growth strategies.

]]> <![CDATA[Fundamentals of Management Information System]]> https://www.vijaynicole.co.in/book/isbn/9789393161789 Modern approach to MIS—treats it as an integrated management function—reckons for the digital world. Emphasis on core of MIS—indepth coverage of systems plan, analysis, design and development Includes a caselet connections across chapters enabling conceptual understanding. Pro¬vides coverage of topics on agile development, XP and scrum ap¬proaches to software development, ECM, BPR, SCM, knowledge management and so on. In this book we look at how to make sense out of all that is happening in the field of Information Technology.

]]> <![CDATA[Enterpreneurship: Theory & Practice]]> https://www.vijaynicole.co.in/book/isbn/9789393161901 This book combines well-researched theory and a practitioners view. It knits within its chapters, the various motifs of an entrepreneurship weave right form oppurtunity identification to growth strategies. It has its emphasis on the Indian context, but includes best practices from around the world. The book has numerous tools, checklists, caselets, case studies and exercises.

]]> <![CDATA[Executive Communication]]> https://www.vijaynicole.co.in/book/isbn/9789393161413 The hallmark of an influential leader is effective communication. This book in two parts, hones communication skills in the first part and fine tunes written communication skills in the second.

]]> <![CDATA[Cases In Marketing]]> https://www.vijaynicole.co.in/book/isbn/9789393161284 A book of case studies on market research, pre-purchase needs, segmentation strategies, sales promotion, cross selling, USP, Sales forecasting, delivery channels, customer interaction and CRM.

]]> <![CDATA[Computer Applications in Business]]> https://www.vijaynicole.co.in/book/isbn/9789393161338 This book Computer Application in Business provides a visual treat (adequate and relevant screen shots), step-by-step explanations and numerous examples. It covers fundamentals of computers, MS Word, MS Excel and Tally. It is an ideal introduction to application of computers for students of commerce and other non-major computing students.

]]> <![CDATA[Essentials of Business communication]]> https://www.vijaynicole.co.in/book/isbn/9789393161369 Communication skills are vital for anyone from any sphere of life. They are critical skills that help in getting, keeping, progressing and excelling in any given profession. This book Essentials of Business Communication is designed for undergraduate students of commerce and management. It is a spin-off of the author’s best selling book on Business Communication.

]]> <![CDATA[E-Commerce]]> https://www.vijaynicole.co.in/book/isbn/9788182092372 The objective of the present book is to provide basic E-Commerce skills and knowledge for Commerce and Management students and to enhance the understanding of students of the usefulness of E-Commerce applications in business operations.

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