Salient Features

• Simple and user-friendly explanations, supported by numerous programming examples. • Comprehensive coverage of both supervised and unsupervised learning techniques, with suitable
real-life examples.
• Explores various ways machine learning techniques can be used to analyze datasets and derive
valuable insights.
• Discusses four engaging case studies related to regression and classification problems. • A variety of exercises at the end of each chapter, including MCQs, Short Answer Questions, and
Programming Problems.

Salient Features:

•Focuses exclusively on the marketing of services, highlighting their distinct
characteristics compared to goods.
• Comprehensive coverage of core service marketing concepts, including service
characteristics and consumer behavior.
• In-depth discussion on service quality, pricing, branding, and positioning strategies.
• Detailed chapters on service product design, distribution, and promotion techniques.
• Focus on customer relationship management and service recovery mechanisms.
• Review questions at the end of each chapter as per blooms taxonomy for
self-assessment and exam preparation

Salient Features:

•Explores the full spectrum of strategic management including formulation, implementation,
evaluation, and control.
• Clearly explains key concepts such as strategic intent, vision, mission, SWOT, CSR, and
competitive advantage.
• Each chapter is logically organized with definitions, illustrations, tools, models, and recent
trends.
• Incorporates emerging issues like digital transformation, sustainability, DEI, innovation, and
agile strategies.
• Includes practical tools like Porter’s Five Forces, Value Chain Analysis, Balanced Scorecard,
Ansoff and BCG Matrix.
• Every chapter ends with well-framed review questions to reinforce learning and aid exam
preparation.

Salient Features:

 Written in a clear and lucid style
 Serves as a self-learning guide
 Includes 10 Chapters that cover the TANSCHE Syllabus and
Autonomous Colleges Syllabus across Tamil Nadu
 Contains 363 Illustration Problems, 656 Exercise Problems,
and 198 Review Questions
 Questions are designed as per Bloom’s Taxonomy.
 Provides step by step hints for complex exercise problems
 Overs solutions for problems from past question papers of
all universities in Tamil Nadu

Salient Features:

Explores the history, evolution, and signicance of NLP, from symbolic AI to deep learning-based approaches.
 Addresses challenges in processing Indian languages, code-mixed text, and low-resource language models, making the book relevant for multilingual AI systems.
 Covers morphological, syntactic, and semantic processing, including traditional rule-based
techniques, statistical models, and deep learning-based word embeddings.
 Discusses NLP’s role in chatbots, machine translation, sentiment analysis, information retrieval, and social media monitoring, along with ethical concerns like bias, transparency, and data privacy.
 Introduces Python-based tools such as NLTK, spaCy, and Hugging Face Transformers, guiding
readers in implementing tokenization, parsing, and embedding generation for NLP tasks.
 Features practical projects, including sentiment analysis, chatbot development, and speech-to-text pipelines, ensuring learners can apply concepts to real-world NLP challenges.
 Includes Chapter-end review questions and objective type questions to enhance learning.

Salient Features:
1. Thorough coverage of fundamentals, factors influencing tourism and its effects.
2. Provides a clear exposition of strategy, organisation, marketing and management
of tourism.
3. Presents an in-depth account of tourism in India and elsewhere in the world.
4. Explains typology of tourism and the importance of travel documents.
5. Includes MCQs, and other examination-oriented review questions.

Salient Features:
• Covers the evolution, scope, types of e-commerce and business models in a structured manner.
• Detailed discussion on electronic payment systems, digital money, E-services and online
consumer targeting.
• Discusses cyber laws, legal issues, and e-commerce regulatory frameworks in India.
• Offers insights into web-based marketing, digital branding, and e-commerce promotion.
• Evaluates emerging trends like AI, blockchain, AR/VR, and global market expansion.
• Contains Caselets, Student Activities, MCQs and Review Questions as per blooms taxonomy
for self-assessment and better understanding.

Salient Features:

Covers the entire Data Science Lifecycle, from data collection and pre-processing to
modeling, evaluation, and deployment.
 Introduces key tools like Python, R, SQL, Jupyter Notebooks, and Google Colab, along with
techniques for data wrangling, visualization, and machine learning.
 Explores crucial concepts such as overtting, bias-variance tradeo, hyperparameter tuning,
and regularization techniques to improve model performance.
 Highlights AI fairness, bias mitigation, data privacy laws, and security threats in AI systems,
ensuring responsible data science practices.
 Includes case studies and examples to bridge the gap between theory and practice.
 Includes review questions, MCQs, and exercises to enhance understanding and reinforce learning

Salient Features:

Syllabus-oriented coverage including Cost Sheets, Materials, Labour, Overheads, and Reconciliation of Cost and Financial Accounts.
• Detailed chapters on Job, Batch, Contract, Process, Operating/Service, and Single/Output Costing.
• Focused sections on Marginal Costing, Its Applications, and Standard Costing and Variance Analysis for
strategic decision-making.
• Essential proformas, formulas, and illustrations to aid learning and application.
• Objective type and review questions based on Bloom’s Taxonomy for effective self-assessment.

Salient Features
• Comprehensive coverage from basic principles to complex
provisions of income tax law.
• Systematic presentation with numerous examples and
illustrations for better conceptual clarity.
• Covers the latest amendments, including changes in the
Alternate Tax Regime under Section 115BAC (1A).
• Each model illustration is followed by similar types of exercise
problems to strengthen practice and application skills.
• Provides solutions manual for exercise problems.
• Pedagogical highlights include:
 More than 300 objective-type questions
 Over 190 review questions
 More than 460 solved illustrations
 More than 460 exercise problems
• Annexures include Budget Highlights, Tax Rates, and Previous
Year Question Papers for comprehensive reference.
• Review questions are classified according to Bloom’s Taxonomy
for structured learning and assessment.

Salient Features:

Illustration of concepts in the form of charts, tables and other diagrammatic
representations.
• Covers critical topics such as Share Capital, Debentures, Borrowing Powers,
Company Meetings, Audits, and Winding Up.
• Incorporates the latest amendments, including the role and functions of the National
Company Law Tribunal (NCLT).
• Sample for Notices and Agendas of different types of Meetings.
• Boxed highlight of Case Studies.
• End of chapter review questions (Objective questions with answers, short answers,
long answers and easy type questions) to enhance learning.
• Includes Previous Year question papers.
New to this Edition
 Insider Trading
 Contract by One Person Company
 Secretarial Audit
 Liquidation
 Related Party Transactions (RPT)
 National Company Law Tribunal (NCLT)

Salient Features:

Clear definitions, concepts, explanations, and easy-to-follow language.
• Comprehensive coverage of Nature and Significance of Business
Environment, Elements of Business Environment, Micro and Macro
Environment, and Strategic Decision Making in Business Environment.
• Detailed explanation of key dimensions: Economic, Political, Social and
Cultural, Natural, Financial, Legal, International, and Technological
Environment.
• Special sections on Emerging Trends and Issues in Business Environment
and Intellectual Property Rights Act of India.
• Review questions (short answer, long answer, essay type) and
multiple-choice questions for exam preparation and self-assessment