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            <title><![CDATA[Essentials of Marketing, 2e]]></title>
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            <link>https://www.vijaynicole.co.in/book/isbn/9788197436710</link>
            <description><![CDATA[This book  Essentials of Marketing, 2e providess a strong conceptual foundation to the subject of marketing. This book has clear concepts and features including importance, differences, advantages, disadvantages, end of chapter review question,  relevant examples, thematic figures and illustrations.                                           Salient Features:                                    Comprehensive coverage of functions of marketing, evolution of modern marketing, market segmentation and consumer behaviour.                                                               Exhaustive coverage of marketing research, product mix and product life cycle.                                                New to this Edition:                                                           Global Marketing / International Marketing.                         Customer Relationship Management.                                                Recent trends in Marketing.]]></description>
            <pubDate><![CDATA[2024-06-12T00:00]]></pubDate>
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