<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/" xmlns:ynews="http://news.yahoo.com/rss/">
    <channel>
        <title>All Books - Collections</title>
        <link>https://www.vijaynicole.co.in</link>
        <description>Default RSS Feed</description>
        <language>en-us</language>
        <copyright>Vijay Nicole Imprints</copyright>
        <item>
            <title><![CDATA[Insurance and Risk Management]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1733990296256-a8503ace-0694-4ee3-872e-1ba212065343/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9789348415288</link>
            <description><![CDATA[<p><span style="font-family: 'times new roman', times, serif;">This book Insurance and Risk Management is designed to oer undergraduate students a comprehensiveunderstanding of the principles and practices of insurance and the evolving landscape of riskmanagement. It demysties complex insurance concepts and explains how businesses and individuals can&nbsp;strategically manage various types of risks.</span></p>
<p><span style="font-family: 'times new roman', times, serif;"><strong>Salient Features:</strong></span></p>
<p><span style="font-family: 'times new roman', times, serif;"><strong></strong> Covers Essentials of Insurance, Double Insurance, Reinsurance and Bancassurance.</span><br><span style="font-family: 'times new roman', times, serif;"> Includes five dedicated chapters on Life Insurance.</span><br><span style="font-family: 'times new roman', times, serif;"> General Insurance coverage includes in-depth coverage of Marine, Fire, Motor and</span><br><span style="font-family: 'times new roman', times, serif;">Miscellaneous Insurance.</span><br><span style="font-family: 'times new roman', times, serif;"> Provides separate coverage of Risk.</span><br><span style="font-family: 'times new roman', times, serif;"> IRDA and Insurance Regulatory Framework covered in detail.</span><br><span style="font-family: 'times new roman', times, serif;"> Includes end of chapter review questions and MCQs at the end of each chapter<strong>.</strong></span></p>]]></description>
            <pubDate><![CDATA[2024-11-25T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[International Business]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1732602962186-04add9b0-cc4a-4ede-9691-2f86fcf769d3/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788198004260</link>
            <description><![CDATA[<p><span data-sheets-root="1"><span>International Business is a comprehensive textbook tailored for students pursuing Commerce, Economics, and Management across all Indian universities. It is designed to provide a thorough understanding of the core concepts of international business, especially global trade, economic integration, foreign investments etc. </span></span></p>
<p><span style="font-family: 'times new roman', times, serif; font-size: 14pt;"><strong><span data-sheets-root="1">Salient Features</span></strong></span></p>
<p><span data-sheets-root="1"><span>&nbsp; Covers key concepts such as International Trade, International Markets, and Economic Integration, providing a solid foundation in international business. <br> Includes comprehensive coverage of international trade theories and balance of payments/trade, enhancing students&rsquo; understanding of economic exchanges. <br> Offers an in-depth overview of regional/economic integration, along with the major economic groupings worldwide. <br> Includes extensive information on foreign investment, foreign capital, foreign aid, and foreign exchange and exchange rates, demonstrating their impact on global trade.</span><span> <br></span><span> Explains the role of International Trade Organizations in regulating international trade, with specific coverage of WTO and its impact on liberalization and global trade policies. <br> Each chapter features end-of-chapter questions and objective-type questions to reinforce learning and ensure comprehensive preparation for examinations </span></span></p>]]></description>
            <pubDate><![CDATA[2024-11-20T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Essentials of Financial Services, 4e]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1732512787011-e0d5aa8d-6435-439a-87da-864e2b29fbeb/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9789395245753</link>
            <description><![CDATA[<p><span style="font-family: 'times new roman', times, serif; font-size: 14pt;">This book Essentials of Financial Services, 4e provides a thorough foundation for</span><br><span style="font-family: 'times new roman', times, serif; font-size: 14pt;">the study of the subject &ldquo;Financial Services&rdquo;. It is designed to meet the syllabi</span><br><span style="font-family: 'times new roman', times, serif; font-size: 14pt;">requirements of undergraduate students of Commerce and Management.</span></p>
<p><span style="font-family: 'times new roman', times, serif; font-size: 14pt;"><strong>Salient Features:</strong></span></p>
<p><span style="font-family: 'times new roman', times, serif; font-size: 14pt;"> Focus on clarity of concepts to ensure a strong foundation for students.</span><br><span style="font-family: 'times new roman', times, serif; font-size: 14pt;"> Simple language to promote ease of understanding.</span><br><span style="font-family: 'times new roman', times, serif; font-size: 14pt;"> Authoritative coverage of topics on Merchant Banking, New Issues Markets,</span><br><span style="font-family: 'times new roman', times, serif; font-size: 14pt;">Capital Markets, Stock Exchanges and SEBI.</span><br><span style="font-family: 'times new roman', times, serif; font-size: 14pt;"> Complete chapters on Leasing, Hire Purchase, Credit Rating, Venture Capital,</span><br><span style="font-family: 'times new roman', times, serif; font-size: 14pt;">Insurance and Pension.</span><br><span style="font-family: 'times new roman', times, serif; font-size: 14pt;"> New Chapter on Introduction to FinTech.</span><br><span style="font-family: 'times new roman', times, serif; font-size: 14pt;"> Pedagogical Features include</span><br><span style="font-family: 'times new roman', times, serif; font-size: 14pt;"> Examination-oriented content with a variety of review questions.</span><br><span style="font-family: 'times new roman', times, serif; font-size: 14pt;"> A wealth of objective type questions namely MCQs, Fill in the blanks &amp; True</span><br><span style="font-family: 'times new roman', times, serif; font-size: 14pt;">or False to reinforce and add value to learning.</span></p>]]></description>
            <pubDate><![CDATA[2024-11-08T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[International Trade, 2e]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1732087867021-9a67e58a-7284-4d06-a3f4-13567dbdce65/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788198004253</link>
            <description><![CDATA[<p><span style="font-family: 'times new roman', times, serif;">This book International Trade, 2e provides a thorough exploration of key concepts</span><br><span style="font-family: 'times new roman', times, serif;">such as trade theories, policies, and agreements, offering readers a clear</span><br><span style="font-family: 'times new roman', times, serif;">understanding of how international markets operate. It covers essential topics</span><br><span style="font-family: 'times new roman', times, serif;">including International Monetary System, Foreign Exchange and WTO.</span></p>
<p><span style="font-family: 'times new roman', times, serif;"><strong>Salient Features:</strong></span></p>
<p><span style="font-family: 'times new roman', times, serif;"> A well-structured approach is adopted in simple and lucid style.</span><br><span style="font-family: 'times new roman', times, serif;"> Comprehensive coverage of Theories of International Trade, Balance of Trade</span><br><span style="font-family: 'times new roman', times, serif;">and Balance of Payment, and Trade Policy.</span><br><span style="font-family: 'times new roman', times, serif;"> Exhaustive coverage of Tariffs, Quota, Dumping, Anti-dumping and Cartels,</span><br><span style="font-family: 'times new roman', times, serif;">Foreign Exchange, Exchange Control and Euro Dollar Market.</span><br><span style="font-family: 'times new roman', times, serif;"> Covers International Trade Organisations, WTO and Trade Liberalisation and</span><br><span style="font-family: 'times new roman', times, serif;">New Economic Reforms.</span><br><span style="font-family: 'times new roman', times, serif;"> Adequate review questions have been provided at the end of each chapter so</span><br><span style="font-family: 'times new roman', times, serif;">that students can understand the various concepts easily.</span><br><span style="font-family: 'times new roman', times, serif;"><strong>New to this Edition</strong></span><br><span style="font-family: 'times new roman', times, serif;"> Covers</span><br><span style="font-family: 'times new roman', times, serif;"> The Leontief Paradox,</span><br><span style="font-family: 'times new roman', times, serif;"> Complementary Trade Theories</span><br><span style="font-family: 'times new roman', times, serif;"> International Trade &amp; Economic Growth Theory</span><br><span style="font-family: 'times new roman', times, serif;"> Immiserising Growth Theory</span><br><span style="font-family: 'times new roman', times, serif;"> Balance of Payment Adjustment Theories and</span><br><span style="font-family: 'times new roman', times, serif;"> International Monetary System</span></p>]]></description>
            <pubDate><![CDATA[2024-11-08T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Indian Economic Development]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1731156332996-ee3df087-cfef-40eb-8def-fd9f4f994253/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788197371882</link>
            <description><![CDATA[<p>Indian Economic Development is a comprehensive textbook covering the entire gamut of the subject. It is designed for undergraduate students of various Commerce, Management and Economic Courses.</p>
<p><strong>Salient Features</strong></p>
<p class="MsoListParagraphCxSpFirst" style="text-indent: -18.0pt; mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-ansi-language: EN-US;"><span style="mso-list: Ignore;">&middot;<span style="font: 7.0pt 'Times New Roman';">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><!--[endif]--><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US;">Clear Concepts and lucid writing style.<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-ansi-language: EN-US;"><span style="mso-list: Ignore;">&middot;<span style="font: 7.0pt 'Times New Roman';">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><!--[endif]--><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US;">Systematic explosion of Economic Development, Human Development, Population and National Income.<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-ansi-language: EN-US;"><span style="mso-list: Ignore;">&middot;<span style="font: 7.0pt 'Times New Roman';">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><!--[endif]--><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US;">Deals in depth on Public Finance, Public Debt, Budget, Deficit Financing and Business Cycle.<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-ansi-language: EN-US;"><span style="mso-list: Ignore;">&middot;<span style="font: 7.0pt 'Times New Roman';">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><!--[endif]--><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US;">Special Focus on Inflation and Deflation, Money, Money Supply and Theories of Money, Price Index and New Economic Reforms.<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpLast" style="text-indent: -18.0pt; mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span lang="EN-US" style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-ansi-language: EN-US;"><span style="mso-list: Ignore;">&middot;<span style="font: 7.0pt 'Times New Roman';">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><!--[endif]--><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US;">Includes end of chapter review questions</span><span lang="EN-US" style="mso-ansi-language: EN-US;">.<o:p></o:p></span></p>]]></description>
            <pubDate><![CDATA[2024-11-04T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Artificial Intelligence]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1726035277037-0727fe6b-6450-424b-a0d3-6c0310c03c5f/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788197923456</link>
            <description><![CDATA[<p style="line-height: 1.1;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">This textbook on Artificial Intelligence is designed for B.E./B.Tech/B.S. Computer Science, M.E./M.Tech/M.S. Computer Science, M.C.A., and Data Science degree programs. It provides a solid foundation in the&nbsp;fundamental concepts and applications of Articial Intelligence, with extensive coverage of additional&nbsp;significant topics.</span></p>
<p style="line-height: 1.1;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><strong>Salient Features:</strong></span></p>
<p style="line-height: 1.1;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">1. Offers a wide variety of both conventional and unconventional algorithms.</span><br><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">2. Provides a comprehensive overview of Machine Learning concepts and applications,</span><br><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">including Data Mining, Big Data Analytics, and Supervised Learning.</span><br><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">3. Elaborate coverage of Search Algorithms and their types, Heuristics, Game Optimization, and</span><br><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Constraint Satisfaction Problems.</span><br><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">4. Features separate chapters dedicated to both Basic and Advanced Multivariate Analyses.</span><br><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">5. Includes dedicated chapters on Boosting and Robotics.</span><br><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">6. Utilizes PYTHON.MATPLOTLIB to test and train data.</span></p>]]></description>
            <pubDate><![CDATA[2024-09-03T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Emotional Intelligence]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1726034956731-d6f5245f-8e49-4dcf-bda6-54730fe0428c/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788197923470</link>
            <description><![CDATA[<p><span data-sheets-root="1">This book Emotional Intelligence is meticulously organised into a series of chapters that provide a structured and comprehensive exploration of the topic. In an era where emotional dynamics significantly influence personal and professional success, this book aims to serve as both a guide and a companion in enhancing your emotional skills.</span></p>
<p><span data-sheets-root="1">Salient Features:</span></p>
<p><span data-sheets-root="1"> Simple and easy to understand.&nbsp;<br> Comprehensive coverage of Emotional Competencies, Managing Emotions, Emotional Intelligence at Workplace and Emotional Learning in Organisations. <br> Includes MCQs and end of chapter questions at the end of each chapter. <br> Provides Case lets and self-assessment questions to improve problem-solving skills and learn to apply theoretical knowledge to real-life situations.</span></p>]]></description>
            <pubDate><![CDATA[2024-09-02T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Fundamentals of Business Studies]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1735616401823-bdcc3093-80cc-4514-b5cc-457a2d001ad4/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788197923449</link>
            <description><![CDATA[<p class="para" id="N65539">This book Fundamentals of Business Studies is a comprehensive textbook tailored for undergraduate students in commerce and management. It is designed to provide a thorough understanding of a wide range of business concepts, ensuring students grasp the essentials of the commerce and business fields.</p><p class="para" id="N65541">Salient Features</p><p class="para" id="N65543">■ Presented in an easy-to-read style.</p><p class="para" id="N65545">■ Comprehensive coverage of fundamental concepts such as Commerce, Business, Marketing, Entrepreneurship, and Advertising.</p><p class="para" id="N65547">■ Includes foundational knowledge in Accounting, Auditing, Income Tax and the Legal Aspects of Business.</p><p class="para" id="N65549">■ Offers insights into major business laws in India, enhancing legal understanding of students.</p><p class="para" id="N65551">■ Each chapter features end-of-chapter questions, and objective-type questions to reinforce learning.</p>]]></description>
            <pubDate><![CDATA[2024-08-31T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Essentials of Digital Marketing]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1724054236171-28a69c06-a64f-42b8-a136-e760177d306b/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788197817830</link>
            <description><![CDATA[<p>The book Essentials of Digital Marketing has been designed lucidly to make the&nbsp;readers understand almost all the concepts and strategies of digital marketing, with&nbsp;ease. It will, definitely, be a good handbook on digital marketing for teachers and&nbsp;students of all programs in commerce and management.</p>]]></description>
            <pubDate><![CDATA[2024-08-07T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Essentials of Business Mathematics and Statistics]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1723179634493-ffdef301-e5cd-4f6f-ac1f-296f6792f487/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788197436741</link>
            <description><![CDATA[This book Essentials of Business Mathematics & Statistics is a comprehensive text book covering fundamental mathematics and statistical concepts relevant for decision making. It is suitable for the UG Students of various Tamil Nadu universities.                              Salient Features:                                   Covers TANCSE syllabus in two parts, Business Mathematics and Business Statistics.                                          Covers Skewness and Kurtosis, Correlation,  Regression, Time Series and Index Numbers.                                                Includes numerous solved examples and exercise problems.                                            Covers Indices and Logarithms and Annuities.]]></description>
            <pubDate><![CDATA[2024-06-26T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Essentials of Company Law]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1723178431904-fa32f3e6-74c6-4980-8502-5f5a605a9d6f/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788197436727</link>
            <description><![CDATA[This book Essentials of company Law is designed as a textbook  for UG/PG Programmes  of most Universities offering B.Com/BBA/M.Com,MBA and other Allied business courses.                                             Salient Features:                                       A structured approach covering company law provisions and practice is adopted in a simple and lucid style.                                                                 Cover the syllabus of Corporate Structure and Administration, Corporate Administation, Corporate Management being offered by different universities in India.                                                                  Incorpoate latest amenendments of companies Act, 2013 from 2015 to 2023.]]></description>
            <pubDate><![CDATA[2024-06-20T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Financial Accounting]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1723179625617-6fc25714-3aef-49cb-996a-80268bbabe2b/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788197371868</link>
            <description><![CDATA[This book Financial Accounting is a comprehensive textbook that delves into the core concepts of accounting practices. It elucidates the principles governing the preparation and interpretation of financial statements. financial statements.
Salient Featues:  
Written in a clear and lucid style.                                                        Serves as a self learning tool.                                                                          Includes 28 chapters that cover the TANSCHE Syllabus and Autonomous college Syllabus across Tamil Nadu.                               Provides step by step hints for complex exercise problems.            Questions are designed as per Bloom's Taxonomy.                               Contain 603 illustration problems,754 Exercise Problems,and 344 Review Questions.                                                                                    offers solutions for problems from past year question papers of all universities in Tamil Nadu.]]></description>
            <pubDate><![CDATA[2024-06-19T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Non-credit Cooperatives]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1723209006003-7b928f09-2553-4d28-bd23-1ed436949cb5/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788197371844</link>
            <description><![CDATA[This book Non-credit Cooperatives presents concepts in a simple fashion and is structured to help students understand the subject with ease. Designed to address the syllabi requirements of NCCT, it broadly covers the fundamentals and advanced concepts of non-credit cooperatives                                                 Salient Features ? Adequate theory on each concept.
? Comprehensive coverage of Marketing Cooperatives, Processing Cooperatives, Cooperative Farming Societies, and Dairy Cooperatives.
? Exhaustive coverage of Fishery Cooperatives, Input Cooperatives, Consumer Cooperatives, Industrial Cooperatives and Weaver’s Cooperatives.
? Covers Housing Cooperatives, Labour Cooperatives, Cooperative Hospitals, Women and SC/ST Cooperatives, Service Cooperatives and Marketing Institutions.]]></description>
            <pubDate><![CDATA[2024-06-13T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Essentials of Marketing, 2e]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1723179614630-7e58a6ec-1846-478b-b1e7-d784a14555b1/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788197436710</link>
            <description><![CDATA[This book  Essentials of Marketing, 2e providess a strong conceptual foundation to the subject of marketing. This book has clear concepts and features including importance, differences, advantages, disadvantages, end of chapter review question,  relevant examples, thematic figures and illustrations.                                           Salient Features:                                    Comprehensive coverage of functions of marketing, evolution of modern marketing, market segmentation and consumer behaviour.                                                               Exhaustive coverage of marketing research, product mix and product life cycle.                                                New to this Edition:                                                           Global Marketing / International Marketing.                         Customer Relationship Management.                                                Recent trends in Marketing.]]></description>
            <pubDate><![CDATA[2024-06-12T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Essentials of financial management]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1719262203606-9bbfc8ce-1ee9-4e2c-9882-b67a093cd1c6/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788197019869</link>
            <description><![CDATA[]]></description>
            <pubDate><![CDATA[2024-05-26T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Income Tax Law and Practice, 6e]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1720585819877-d2f487aa-83df-42e2-8304-3faf6e300680/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788197019890</link>
            <description><![CDATA[<p><span data-sheets-root="1">This book Income Tax Law &amp; Practice, 6e is a comprehensive textbook covering from basic concepts to complex regulations and is designed for UG students of various universities. </span></p>
<p><strong><span data-sheets-root="1">SALIENT FEATURES&nbsp;</span></strong></p>
<p><span data-sheets-root="1">&bull; Provides a foundational understanding of income tax principles, serving as an introduction to the complex world of taxation.<br>&bull; Systematic introduction and evaluation of the subject with coverage on latest tax provisions.<br>&bull; Necessary formats have been provided to solve problem.<br>&bull; Elaborate notes provided for illustrations with respect to the provisions wherever applicable.<br>&bull; Every model illustration has been given with similar type of exercise problem.<br>&bull; Includes illustrations from previous year question papers of various universities.<br>&bull; Pedagogical features include:<br>&diams; More than 300 objective type questions Over 190 review questions &diams; More than 460 solved illustrations<br>&diams; More than 460 exercise problems &bull; Annexures include Budget highlights, Tax rates and Previous year question papers.<br>&bull; Review questions classified according to blooms taxonomy.</span></p>]]></description>
            <pubDate><![CDATA[2024-05-26T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Essentials of Banking Theory Law and Practice, 5e]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1719515423893-69c1bf42-b9ec-4f0d-853b-4655053cc4c6/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788197019883</link>
            <description><![CDATA[<p><span data-sheets-root="1" style="font-family: 'times new roman', times, serif;">Essentials of Banking Theory Law and Practice, 5e is a comprehensive textbook covering basics of banking, electronic banking etc., and is designed for UG students of various universities.</span></p>
<p><span data-sheets-root="1" style="font-family: 'times new roman', times, serif;">&nbsp;<strong>SALIENT FEATURES </strong></span></p>
<p><span data-sheets-root="1" style="font-family: 'times new roman', times, serif;"> Detailed explanation of theories with relevant charts and figures.<br> Covers topics on Commercial Banking, Central Banking, RBI, SBI and Cooperative Banks.<br> Comprehensive coverage of E-banking, Internet Banking, Telephone Banking and Mobile Banking  Exhaustive coverage of ATM, Electronic Money, EFT, Credit Cards, Debit Cards and Smart Cards.<br> Includes Previous Year Question Papers at the end of the book. </span></p>]]></description>
            <pubDate><![CDATA[2024-05-25T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Consumer Protection]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1719487228649-004f1db0-e978-4c8c-b2db-ae3d83746d91/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788119243945</link>
            <description><![CDATA[<p class="MsoNormal"><span style="font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman',serif;"><strong>Subject:</strong> <span style="color: #3598db;">Consumer Protection</span></span></p>
<p class="MsoNormal"><span style="font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman',serif;">Consumer Protection is a comprehensive textbook covering consumer rights, consumer movement, consumer association, redressal agencies etc. and is designed for UG students of various universities.<o:p></o:p></span></p>]]></description>
            <pubDate><![CDATA[2024-05-25T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Auditing and Corporate Governance]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1719515402302-b2d8dad0-a668-480f-ba97-a64fa6066883/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788197371820</link>
            <description><![CDATA[<p style="line-height: 1.4;"><span data-sheets-root="1"><span style="font-family: 'times new roman', times, serif;">Auditing and Corporate Governance is a comprehensive textbook covering the process of auditing, theories and models of corporate governance and the concept of corporate social responsibility etc., and is suitable for the commerce students of various Tamil Nadu universities.</span></span></p>
<p style="line-height: 1.4;"><span data-sheets-root="1"><span style="font-family: 'times new roman', times, serif;">&nbsp;<strong>Salient Features </strong></span></span></p>
<p style="line-height: 1.4;"><span data-sheets-root="1"><span style="font-family: 'times new roman', times, serif;">■ Systematics introduction of Basic Concepts, Classification of Audit, Audit and Accounting Standards, Audit Evidence and Audit Planning and Preparation.</span><br><span style="font-family: 'times new roman', times, serif;">■ Comprehensive coverage of Internal Control, Internal Check, Internal Audit, Vouching and Verification.</span><br><span style="font-family: 'times new roman', times, serif;">■ Covers Rights, Duties and Liabilities of Auditor, Audit Report, Company Audit and Investigation.</span><br><span style="font-family: 'times new roman', times, serif;">■ Includes chapters on Corporate Governance and Corporate Social Responsibility.</span><br><span style="font-family: 'times new roman', times, serif;">■ Includes end of chapter questions and objective type questions at the end of each chapter.</span><br></span></p>]]></description>
            <pubDate><![CDATA[2024-05-23T00:00]]></pubDate>
        </item><item>
            <title><![CDATA[Basics of Event Management]]></title>
            <media:thumbnail url="https://storage.googleapis.com/nova-vijaynicole-unsecured-files/unsecured/content-1718858401894-b4d44bdd-9dde-4aaa-b578-627d2a5c190c/cover.png"></media:thumbnail>
            <link>https://www.vijaynicole.co.in/book/isbn/9788119243457</link>
            <description><![CDATA[<p><span data-sheets-root="1">This book Basics of Event Management introduces you to the basic and advanced topics in Event Management. It is designed for UG students of various universities. </span></p>
<p><strong><span data-sheets-root="1">Salient Features</span></strong></p>
<p><span data-sheets-root="1">&nbsp;■ A comprehensive book covering basic concepts of Event Management.<br>■ Exhaustive coverage of MICE and Tourism Marketing, Event Planning and Promotion, Event Budgeting and Organising of Event and Coordination.<br>■ Topics on Event Feasibility and Risk Management, Event Marketing, Event Laws and Permissions and Event Evaluation.<br>■ Includes end of chapter questions and MCQ&rsquo;s at the end of each chapter.<br>■ Includes Student Activities and Case lets at the end of each chapter. <br></span></p>]]></description>
            <pubDate><![CDATA[2024-05-21T00:00]]></pubDate>
        </item>
    </channel>
</rss>